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This web site massfirearmstraining.com states the following, "The Firearms School with a personal touch." Our analyzers saw that the webpage said " Firearms Training and Safety Courses." The Website also said " We offer a variety of Safety and Hands on Training courses. Private and group lessons available. NRA and Mass State Police. Certified Safety Courses for obtaining a Licence to Carry LTC or Firearm Identification Card FID. For Pistol, Rifle and Shotgun. Customized lessons based on your experience and goals. Designed to educates children about the four important steps to take if they find a gun." The website's header had Firearms as the most important optimized keyword. It is followed by Training, School, and Safety which isn't as highly ranked as Firearms. The next words massfirearmstraining.com used was Pistol. Rifle was included but could not be viewed by web crawlers.